Digital Marketing
Professional certificate in Digital Marketing
- 500+ students
- 4.8 Review
Digital Marketing Certification Syllabus
Course Overview:
Welcome to the Digital Marketing Mastery program in Singapore. This comprehensive course is designed to equip you with the essential skills and knowledge you need to succeed in the ever-evolving world of digital marketing. Combining theoretical skills with practical experience, this course will prepare you for a promising career in digital marketing
Introduction to Digital Marketing
- Overview of Digital Marketing
- Traditional vs. Digital Marketing
- Key Concepts and Terminologies
- Digital Marketing Trends and Future
Website Planning and Development
- Understanding Websites and Domain Names
- Basics of HTML and CSS
- Website Planning and Strategy
- Website Development Platforms (WordPress, Wix, etc.)
- User Experience (UX) and User Interface (UI) Design
- Responsive Design and Mobile Optimization
Search Engine Optimization (SEO)
- Introduction to SEO
- Keyword Research and Analysis
- On-Page SEO Techniques
- Meta Tags, Header Tags, URL Structure
- Content Optimization
- Internal Linking
- Off-Page SEO Techniques
- Link Building Strategies
- Social Bookmarking
- Guest Blogging
- Technical SEO
- Site Speed Optimization
- XML Sitemaps
- Robots.txt
- Local SEO
- SEO Tools (Google Analytics, Google Search Console, SEMrush)
Content Marketing
- Content Marketing Strategy
- Content Creation and Curation
- Blogging and Guest Blogging
- Visual and Video Content
- Content Distribution and Promotion
- Measuring Content Performance
Social Media Marketing (SMM)
- Introduction to Social Media Marketing
- Social Media Platforms (Facebook, Instagram, Twitter, LinkedIn, Pinterest, etc.)
- Creating Social Media Profiles and Pages
- Social Media Content Strategy
- Social Media Advertising
- Community Management and Engagement
- Social Media Analytics and Reporting
Search Engine Marketing (SEM) / Pay-Per-Click (PPC)
- Introduction to SEM and PPC
- Google Ads (AdWords)
- Search Campaigns
- Display Campaigns
- Video Campaigns
- Shopping Campaigns
- Remarketing
- Ad Copywriting and Extensions
- Bidding and Budgeting Strategies
- Quality Score and Ad Rank
- Measuring and Optimizing Campaigns
Email Marketing
- Introduction to Email Marketing
- Email Marketing Platforms (MailChimp, Constant Contact, etc.)
- Building Email Lists
- Crafting Effective Email Campaigns
- Subject Lines
- Email Copy and Design
- Automation and Drip Campaigns
- Analyzing Email Campaign Performance
Analytics and Data Insights
- Introduction to Web Analytics
- Setting Up Google Analytics
- Understanding Key Metrics and KPIs
- Creating Custom Reports and Dashboards
- Conversion Tracking and Goal Setting
- A/B Testing and Multivariate Testing
Digital Marketing Strategy and Planning
- Creating a Digital Marketing Plan
- Budget Allocation and ROI Measurement
- Integrated Digital Marketing Campaigns
- Case Studies and Best Practices
Tools and Technologies
- Overview of Digital Marketing Tools
- CRM Tools (HubSpot, Salesforce)
- Marketing Automation Tools (Marketo, Pardot)
- Social Media Management Tools (Hootsuite, Buffer)
- SEO Tools (SEMrush, Ahrefs)
- Analytics Tools (Google Analytics, Mixpanel)
Capstone Project
- Developing a Comprehensive Digital Marketing Plan
- Real-world Scenario and Problem Solving
- Project Presentation and Feedback
Certification Exam Preparation
- Review of Key Concepts
- Practice Tests and Quizzes
- Exam Strategies and Tips
Course Curriculum
Introduction to Digital Marketing
Website Planning and Development
Search Engine Optimization (SEO)
Content Marketing
Social Media Marketing (SMM)
Search Engine Marketing (SEM) / Pay-Per-Click (PPC)
Email Marketing
Analytics and Data Insights
Digital Marketing Strategy and Planning
Capstone Project
Tools and Technologies
DreamsPlus Professional certificate in Digital Marketing Package
- 24 Hours of Instructor-led Training
- Access to Courseware
- Mock Projects
- Free Webinars
- Assignments
- Certificate of Completion
- Exam Coaching & Guidance
- Post-Training Support
- Guidance for Certification Renewals
- Career Guidance
Digital Marketing Certification FAQs
The Digital Marketing Mastery Program at DreamsPlus is designed to give you a thorough understanding of digital marketing, covering everything from SEO and content marketing to PPC advertising and social media strategies. This comprehensive course blends academic theory with practical application, preparing you to excel in the dynamic world of digital marketing.
This program is perfect for aspiring digital marketers, business owners looking to improve their online presence, and professionals seeking to enhance their digital marketing skills. Whether you are new to digital marketing or looking to expand your existing knowledge, this course will benefit you.
There are no strict prerequisites, though a basic understanding of marketing concepts will be helpful. A willingness to learn and apply new strategies is essential.
The syllabus includes a wide range of topics such as website planning and development, SEO techniques (both on-page and off-page), content marketing, social media marketing, PPC advertising (Google Ads), email marketing, analytics and data insights, and digital marketing strategy and planning. You will also work on a capstone project to apply your learning in real-world scenarios.
The course is divided into modules, each focusing on a key aspect of digital marketing. Topics like SEO, content creation, and social media advertising will be explored through practical assignments, case studies, and best practices. It culminates with a capstone project that involves developing a comprehensive digital marketing plan.
You’ll gain hands-on experience with essential digital marketing tools and platforms such as Google Analytics, Google Ads, MailChimp, and SEMrush. You’ll learn how to optimize websites, create compelling content, run paid ad campaigns, and measure campaign performance using analytics.
This course will provide you with the knowledge and skills necessary to pursue roles like Digital Marketing Specialist, SEO Specialist, Content Manager, and PPC Campaign Manager. It also equips you with the ability to design and implement effective digital marketing campaigns for businesses.
While prior experience with Power BI is beneficial, it is not mandatory. The course is designed to accommodate both beginners and those with basic knowledge of Power BI.
The course is available both online and in-person at our Chennai location. The format includes live sessions, interactive assignments, case studies, and quizzes to reinforce learning.
You can enroll by visiting our website at dreamsplus.sg or reach out to our support team at +65 8205 0700 or support@dreamsplus.sg for further details.
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