IT beginner program
Digital Marketing Associate Program
- 500+ students
- 4.8 Review
Digital Marketing Associate Program
Become a Digital Marketing Associate with Comprehensive Training at DreamsPlus
Step into the excitement of digital marketing with DreamsPlus’ Digital Marketing Associate Program in Singapore. The program is designed to prepare you for a fast-paced digital world, giving you the skills and knowledge you need to thrive in today’s competitive environment. In 20 weeks, explore key areas such as SEO, PPC, social media marketing, content strategy and analytics. Additionally, develop foundational skills in ITIL and Agile Scrum Basics, enabling you to excel in both digital marketing and IT project management.
Program Overview
Our Digital Marketing Associate Program in Singapore offers a rigorous curriculum designed to provide you with a solid foundation in digital marketing. With hands-on learning and advanced skills, this course ensures you are job-ready. Spanning five carefully crafted channels, it covers key digital marketing concepts alongside essential IT strategies to ensure a well-rounded and impactful learning experience
Take the first step to becoming a Digital Marketing Professional in Singapore with DreamsPlus today!
Phase 1: Digital Marketing Fundamentals (4 Weeks)
Start with the basics and build a solid foundation in digital marketing.
- Week 1: Introduction to Digital Marketing
Get an overview of digital marketing, understand key channels and platforms, and learn about the metrics that matter. - Week 2: Search Engine Optimization (SEO)
Master keyword research, on-page optimization, and link-building strategies to enhance your website’s visibility. - Week 3: Pay-Per-Click (PPC) Advertising
Learn the ins and outs of Google Ads, from campaign setup to ad copywriting and landing page optimization. - Week 4: Social Media Marketing
Explore top social media platforms, content creation strategies, and social media advertising.
Phase 2: Content Marketing and Email Marketing (4 Weeks)
Deepen your knowledge in content creation, distribution, and email marketing.
- Week 1: Content Marketing
Develop a robust content strategy, learn content creation techniques, and discover the best ways to distribute your content. - Week 2: Email Marketing
Plan and execute effective email marketing campaigns, from list building to segmentation and automation. - Week 3: Blogging and Guest Blogging
Learn how to create impactful blog content, optimize it for SEO, and leverage guest blogging for outreach. - Week 4: Video Marketing
Discover the power of video marketing, including strategy, creation, and distribution techniques.
Phase 3: Analytics and Reporting (4 Weeks)
Gain the skills to analyze data and generate actionable insights.
- Week 1: Google Analytics
Set up and configure Google Analytics, track goals, and optimize conversions. - Week 2: Data Analysis and Interpretation
Dive into data analysis, visualization, and reporting to make data-driven decisions. - Week 3: SEO Analytics and Reporting
Monitor SEO performance, track keywords, and analyze backlinks. - Week 4: Social Media Analytics and Reporting
Measure social media engagement, analyze ROI, and understand attribution modeling.
Phase 4: Specialized Skills (4 Weeks)
Develop advanced skills in niche areas of digital marketing.
- Week 1: Influencer Marketing
Learn how to identify influencers, plan campaigns, and measure their success. - Week 2: Affiliate Marketing
Understand affiliate marketing strategies, set up programs, and manage campaigns effectively. - Week 3: Mobile Marketing
Explore mobile marketing strategies, including app marketing and mobile web optimization. - Week 4: E-commerce Marketing
Master e-commerce strategies, product marketing, and techniques to reduce shopping cart abandonment.
Phase 5: Hands-on Experience and Project Work (4 Weeks)
Put your knowledge to the test with real-world projects.
- Weeks 1-4: Project Work
Apply what you’ve learned in real-world scenarios, working on projects that deliver tangible results.
Related Skill Development
In addition to digital marketing expertise, our program includes:
IT Service Management Process (ITIL v4 Foundation)
- Understand the ITIL framework, service management, service value chain, and digital transformation principles.
Project Management (Agile Scrum Basics)
- Gain insights into the Agile Scrum framework, roles, events, and values that drive successful project management.
Global Certification Guidance
DreamsPlus provides guidance for global certifications in data analytics, ITIL, and Scrum. While certification fees are not included in the program, we offer comprehensive support to help you prepare for these exams.
Additional Support: Internship and Placement Coaching
Complete your training with a one-month internship and placement
Course Curriculum
Hands-on Experience and Project Work (4 Weeks)
Specialized Skills (4 Weeks)
Analytics and Reporting (4 Weeks)
Content Marketing and Email Marketing (4 Weeks)
Digital Marketing Fundamentals (4 Weeks
DreamsPlus Digital Marketing Associate Training Package
- 24 Hours of Instructor-led Training
- Access to Courseware
- Mock Projects
- Free Webinars
- Assignments
- Certificate of Completion
- Exam Coaching & Guidance
- Post-Training Support
- Guidance for Certification Renewals
- Career Guidance
FAQs for Digital Marketing Associate
The Digital Marketing Associate Program is a comprehensive 20-week training course that covers all essential aspects of digital marketing, including SEO, PPC, social media marketing, content marketing, and analytics. Additionally, the program includes specialized training in ITIL and Agile Scrum Basics, ensuring you have a well-rounded skill set.
This program is ideal for anyone interested in starting a career in digital marketing or enhancing their existing marketing skills. It is also suitable for professionals looking to transition into digital marketing or those seeking additional knowledge in IT service management and project management.
The program covers:
- Digital Marketing Fundamentals (SEO, PPC, Social Media Marketing)
- Content and Email Marketing
- Google Analytics and Data Analysis
- Specialized Skills such as Influencer Marketing, Affiliate Marketing, and E-commerce Marketing
- ITIL v4 Foundation (IT Service Management)
- Agile Scrum Basics (Project Management)
The program is divided into five phases over 20 weeks:
- Digital Marketing Fundamentals (4 weeks)
- Content Marketing and Email Marketing (4 weeks)
- Analytics and Reporting (4 weeks)
- Specialized Skills (4 weeks)
- Hands-on Experience and Project Work (4 weeks)
In this phase, students apply their learning in real-world scenarios. They will work on digital marketing projects that allow them to put theory into practice and deliver tangible results. This helps develop practical experience and portfolio-ready work.
Upon completion of the Digital Marketing Associate Program, students receive a certification from DreamsPlus. Additionally, the program provides guidance and support for global certifications such as Google Analytics, ITIL v4 Foundation, and Agile Scrum.
No, prior experience in digital marketing is not required. The program starts with the basics of digital marketing and gradually progresses to advanced topics, making it suitable for beginners as well as individuals with some prior knowledge.
The program is 20 weeks long, with both online and classroom learning options. You can choose the mode that best fits your schedule and learning style. The course includes live sessions, recorded lectures, and interactive assignments to enhance your learning experience.
Yes, after completing the training, students benefit from a one-month internship to gain hands-on experience. Additionally, DreamsPlus offers placement coaching and guidance to help you secure job opportunities in the digital marketing field.
You can register for the program by visiting the DreamsPlus website or contacting us at +65 8205 0700 or support@dreamsplus.sg. The program fees are available upon inquiry, and we also offer flexible payment options.
Testimonial
What alumni say about us
